When you want to buy a domain name for your business, you have to value many options that influence your future as a company, I have prepared 10 quick tips for you about domain name.
Your domain name and URL play a very important role when it comes to being found. This is not only the destination where visitors will find you and your content, the domain you choose can also and have an impact on the visibility of your search. While there are more domain options than ever, there are still some best practices that you should keep in mind to get the best results from your domain choice.
Follow the following tips to help you find the perfect domain for your business:
- Start with the keywords
Before logging in to your favorite domain registrar, take some time for a keyword Research. It may be useful to have three to five keywords in mind when you start. These words and phrases should clearly define what you do (or want to do). Mix and make a good puree and look what looks good and makes sense. Do not force the process – just let it flow.
Try using keywords that describe your business or the services you offer For example, if your business is engaged in small rehabilitation works, you can register for example obrasentucasa.com or rehabilitatuvivienda.com.
- That it be unique
Is your domain part of your brand?
Make sure that this highlight is extremely important to you and your users. Having a domain that looks a lot like another popular brand is never a good idea, since you can lead to confusion. (Unless that is your goal, but it is not a topic for this article today.
Be careful that you are not trying to be too unique. If you try to force an alternate orthography of a common word, you may have serious problems.
- Easy to write
If your URL is hard to write, people will not remember it. Hard spelling words and long URL strings can be very frustrating for users. Of course, you may be able to have a good keyword with a long URL, but if the user’s experience is negatively affected, it’s no use having this word in the domain.
- Easy to remember
Word-of-mouth marketing is still the best of all. If you want to help the rapid diffusion of your brand, make your domain easy to remember. There are millions of registered domains, so having a domain that is catchy and easy to remember is essential. Once you have the name, tell your closest friends to see if they sound attractive and give a clear idea of your project or business.
- Keep the URL short
Shorter URLs are easier to write and remember. They also allow “amount” of the URL to appear in the SERPs, which fit in your business cards better and look better in the graphic content of your business.
- Go to your geographic area
If your business is local, it may be a good idea to include the name of your city or region in the name of your domain, so it will be easier for local customers to find you and remember you. For example: obrasencasacuenca.es.
- Avoid numbers and scripts
Domains that contain numbers and hyphens often produce confusion and errors. When people hear the address of your website, they do not know if they have to type the number (5) or if they have to write it (five), or if there is a script or not. If you need your domain to have a number or a script, I recommend that you register the different variations of it to be sure.
- Verify that it is available
Make sure that the domain name you have selected is not already registered, is copyrighted, or is being used by another company. You can have many legal problems and it could cost you a fortune.
- Use an appropriate extension
Extensions are suffixes, such as .com or .es, at the end of web addresses. These extensions can have specific uses and you have to make sure they are appropriate and work for your business. The .com extension is undoubtedly the best known, but it is difficult to get a short and easy to remember .com domain, since it is very widespread and has been around for a long time.
There is a wide variety of new top-level generic domains, such as .tienda, .blog, .guru, which are a great opportunity to register short and very relevant names. Here I show you some extensions that are often used:
- .co: abbreviation of company, commerce or community.
- .info: informative web pages.
- .net: technicians, internet infrastructure websites.
- .org: non-profit or non-commercial organizations.
- .store: business or for commercial use, such as online stores.
- .me: blogs, CVs or personal web pages.
- Protect and build your brand
In order to protect your brand, I advise you to register several domain extensions (.es, .com, .net …), and also to buy variations of it with some spelling mistake. If you do, in the case that your customers comment on a spelling mistake when writing it, your clients will go to your website and, in passing, you ensure that your competitors do not register them.
- Hurry up
The domains are sold quickly. Fortunately, they are not expensive, so register yours as fast as you can. If you have a problem finding a domain available, some registrar agents, such as ehost, will suggest you during the search for alternative domains to help you find your perfect domain.