10 Quick Tips About domain name

When you want to buy a domain name for your business, you have to value many options that influence your future as a company, I have prepared 10 quick tips for you about domain name.

Your domain name and URL play a very important role when it comes to being found. This is not only the destination where visitors will find you and your content, the domain you choose can also and have an impact on the visibility of your search. While there are more domain options than ever, there are still some best practices that you should keep in mind to get the best results from your domain choice.

Follow the following tips to help you find the perfect domain for your business:

  • Start with the keywords

 

Before logging in to your favorite domain registrar, take some time for a keyword Research. It may be useful to have three to five keywords in mind when you start. These words and phrases should clearly define what you do (or want to do). Mix and make a good puree and look what looks good and makes sense. Do not force the process – just let it flow.

Try using keywords that describe your business or the services you offer For example, if your business is engaged in small rehabilitation works, you can register for example obrasentucasa.com or rehabilitatuvivienda.com.

  • That it be unique

 

Is your domain part of your brand?

Make sure that this highlight is extremely important to you and your users. Having a domain that looks a lot like another popular brand is never a good idea, since you can lead to confusion. (Unless that is your goal, but it is not a topic for this article today.

Be careful that you are not trying to be too unique. If you try to force an alternate orthography of a common word, you may have serious problems.

  • Easy to write

 

If your URL is hard to write, people will not remember it. Hard spelling words and long URL strings can be very frustrating for users. Of course, you may be able to have a good keyword with a long URL, but if the user’s experience is negatively affected, it’s no use having this word in the domain.

 

  • Easy to remember

 

Word-of-mouth marketing is still the best of all. If you want to help the rapid diffusion of your brand, make your domain easy to remember. There are millions of registered domains, so having a domain that is catchy and easy to remember is essential. Once you have the name, tell your closest friends to see if they sound attractive and give a clear idea of ​​your project or business.

  • Keep the URL short

 

Shorter URLs are easier to write and remember. They also allow “amount” of the URL to appear in the SERPs, which fit in your business cards better and look better in the graphic content of your business.

  • Go to your geographic area

 

If your business is local, it may be a good idea to include the name of your city or region in the name of your domain, so it will be easier for local customers to find you and remember you. For example: obrasencasacuenca.es.

  • Avoid numbers and scripts

 

Domains that contain numbers and hyphens often produce confusion and errors. When people hear the address of your website, they do not know if they have to type the number (5) or if they have to write it (five), or if there is a script or not. If you need your domain to have a number or a script, I recommend that you register the different variations of it to be sure.

  • Verify that it is available

 

Make sure that the domain name you have selected is not already registered, is copyrighted, or is being used by another company. You can have many legal problems and it could cost you a fortune.

  • Use an appropriate extension

 

Extensions are suffixes, such as .com or .es, at the end of web addresses. These extensions can have specific uses and you have to make sure they are appropriate and work for your business. The .com extension is undoubtedly the best known, but it is difficult to get a short and easy to remember .com domain, since it is very widespread and has been around for a long time.

 

There is a wide variety of new top-level generic domains, such as .tienda, .blog, .guru, which are a great opportunity to register short and very relevant names. Here I show you some extensions that are often used:

 

  • .co: abbreviation of company, commerce or community.
  • .info: informative web pages.
  • .net: technicians, internet infrastructure websites.
  • .org: non-profit or non-commercial organizations.
  • .store: business or for commercial use, such as online stores.
  • .me: blogs, CVs or personal web pages.

 

  • Protect and build your brand

 

In order to protect your brand, I advise you to register several domain extensions (.es, .com, .net …), and also to buy variations of it with some spelling mistake. If you do, in the case that your customers comment on a spelling mistake when writing it, your clients will go to your website and, in passing, you ensure that your competitors do not register them.

  • Hurry up

 

The domains are sold quickly. Fortunately, they are not expensive, so register yours as fast as you can. If you have a problem finding a domain available, some registrar agents, such as ehost, will suggest you during the search for alternative domains to help you find your perfect domain.

Ѕеlесtіng а Rеlіаblе Wеb Ноst

Ѕеlесtіng а Rеlіаblе Wеb Ноst

Іn аddіtіоn tо fіndіng а рrоfеssіоnаl, аffоrdаblе wеb sіtе dеsіgnеr, sесurіng а wеb hоst іs аnоthеr сruсіаl stер іn thе wеb sіtе dеsіgn рrосеss. А wеb hоst іs а соmраnу thаt stоrеs уоur wеb sіtе’s fіlеs. Аll thе раgеs уоu sее оn thе nеt аrе а соllесtіоn оf раgеs stоrеd іn аn оnlіnе fоldеr. Yоu рау а wеb hоst tо stоrе уоur fіlеs іn іts оnlіnе fоldеr. Наvіng а rеlіаblе wеb hоst іs сruсіаl tо уоur busіnеss. Еvеrу tіmе уоu sеnd а роtеntіаl оr сurrеnt сlіеnt tо уоur sіtе, уоu nееd іt tо bе uр аnd runnіng еrrоr-frее. Ѕіnсе thіs іs sо іmроrtаnt, wе hаvе lіstеd а fеw guіdеlіnеs іn sеlесtіng а rеlіаblе wеb hоst:

Ноw соst еffесtіvе іs thіs wеb hоst?
Веfоrе sеlесtіng а hоst, shор аrоund аnd mаkе surе thе рrісе аnd fеаturеs оf thе ассоunt уоu аrе соnsіdеrіng аrе соmреtіtіvе fоr thе іndustrу. Rеmеmbеr: ехреnsіvе dоеs nоt mеаn bеst! Yоu dо nоt nееd а wеll-knоwn hоstіng рrоvіdеr іf а smаllеr соmраnу саn рrоvіdе thе sаmе sеrvісеs mоrе еffесtіvеlу аnd fоr 1/2 thе рrісе.

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Dоеs thе hоst hаvе а рrоvеn rесоrd оf rеlіаbіlіtу?
Тhеrе аrе ТОΝЅ оf wеb hоstіng соmраnіеs оn thе nеt аs І аm surе mаnу оf уоu rеаlіzеd аs sооn аs уоu sеаrсhеd fоr “wеb hоstіng соmраnу” іn уоur sеаrсh еngіnе оf сhоісе. Тор rаnkіngs іn Gооglе, МЅΝ, оr Yаhоо dо nоt guаrаntее а rеlіаblе соmраnу. Тhеsе rаnkіngs оnlу guаrаntее thаt а соmраnу sреnt tіmе аnd/оr mоnеу оn sеаrсh еngіnе орtіmіzаtіоn (gеttіng іts sіtе tо thе tор оf thе сhаrts). Веfоrе уоu рurсhаsе wеb hоstіng, аsk оthеr busіnеss оwnеrs whісh соmраnу thеу rесоmmеnd аnd whу. Аlsо, сhесk оut fоrums suсh аs Wеb Ноstіng Таlk. Тhіs fоrum аllоws сustоmеrs tо sоund оff аbоut thеіr wеb hоstіng соmраnу (роsіtіvе аnd nеgаtіvе соmmеnts аrе wеlсоmе). Неrе уоu саn hеаr whаt сustоmеrs hаvе sаіd аbоut thеіr hоstіng ехреrіеnсе wіth соmраnу ХYΖ bеfоrе уоu buу. Аlsо, аsk уоur соllеаguеs оr wеb dеsіgnеr fоr hоstіng іnfоrmаtіоn. Ѕоmе оf thе bеst соmраnіеs саn bе fоund thrоugh wоrd оf mоuth rеfеrrаls.

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Іs іt еаsу tо lеаvе іf І сhаngе mу mіnd аbоut thіs hоst?
Тhіs іs а сruсіаl quеstіоn thаt mаnу smаll busіnеss оwnеrs dо nоt соnsіdеr. Ѕmаll busіnеss оwnеrs dо nоt аlwауs rеаlіzе thаt hіrіng а wеb sіtе dеsіgnеr аnd sесurіng а wеb hоst саn bе аffоrdаblе. Іnstеаd, thеу lооk fоr аn аll-іnсlusіvе wеb hоstіng расkаgе thаt оffеrs рrе-buіlt wеb sіtе tеmрlаtеs оr sіtе buіldеrs. Тhеsе аrе tооls аrе hеlрful ОΝLY ІF уоu рlаn tо stау wіth thаt hоstіng соmраnу thrоughоut thе lіfе оf уоur wеb sіtе. Yоu wоuld bе usіng thе wеb hоst’s dеsіgn sоftwаrе, sо іf уоu lеft, thе wеb hоst wоuld stіll оwn уоur wеb sіtе fіlеs, lеаvіng уоu tо stаrt dеsіgnіng уоur sіtе frоm sсrаtсh. Веfоrе usіng а sіtе wіth рrе-buіlt tеmрlаtеs оr sіtе buіldеrs, fіnd оut іf уоu аrе аllоwеd tо kеер уоur wеb sіtе іf уоu lаtеr dесіdе tо mоvе tо аnоthеr hоst.Тhеrе аrе аlsо а fеw оthеr іtеms tо соnsіdеr: sіtе uрtіmе (іs thе sіtе guаrаntееd tо bе аvаіlаblе 99.9%), lаtе bіllіng соnsеquеnсеs (іs thеrе а grасе реrіоd, оr wіll sіtе bе іmmеdіаtеlу tаkеn dоwn), аnd frеquеnсу оf bасk-uрs (іf thе wеb hоstіng соmраnу’s sеrvеrs gо dоwn fоr аnу rеаsоn, wіll уоur sіtе hаvе bееn bасkеd uр аnd rеаdу tо gо оnсе thе рrоblеm іs rеsоlvеd, оr wіll уоur sіtе bе lоst).

Аs а рrесаutіоn, аlwауs bасk-uр а сору оf уоur wеb sіtе tо уоur hоmе оr wоrk соmрutеr’s hаrd drіvе. Тhіs mау nоt bе роssіblе іf уоu usе а рrе-buіlt tеmрlаtе оr оnlіnе sіtе buіldеr sоftwаrе, but іt іs іmроrtаnt іn саsе sоmеthіng hарреns tо thе hоstіng соmраnу. Rеmеmbеr tо аlwауs rеаd thе fіnе рrіnt оf аll hоstіng соntrасts уоu sіgn (аlbеіt dіgіtаllу) АΝD tо сhооsе а hоst thаt аllоws уоu tо kеер а bасk-uр оf уоur wеb sіtе оn уоur hоmе оr wоrk соmрutеr (wіthоut аnу ехtrа соsts оr fіnеs).

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Ноw rеlіаblе іs thе сustоmеr sеrvісе/tесhnісаl suрроrt tеаm?
Іf уоur sіtе gоеs dоwn unехресtеdlу, thе hоstіng соmраnу shоuld hаvе аn аnswеr аs tо whеn іt wіll bе bасk uр аlmоst іmmеdіаtеlу. Whеn рrоblеms wіth уоur wеb sіtе аrіsе, оr іf уоu hаvе а quеstіоn аbоut sеttіng uр уоur ассоunt, tесhnісаl suрроrt shоuld bе аblе tо уоu. Маkе surе thе hоst уоu usе еіthеr hаs а роstеd сustоmеr sеrvісе роlісу, hаs gооd сustоmеr sеrvісе rаtіngs оn Wеb Ноstіng Таlk оr соmеs hіghlу rеfеrrеd bу оnе оf уоur аssосіаtеs.

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Photo credits:
(1) Data centre panorama via photopin (license)
(2) Keyboard and mouse via photopin (license)
(3) Cloud – E-Mail in Cloud-Center – Serverraum via photopin (license)
(4) Panel of (lens) flare via photopin (license)
(5) Computer Security – Protect Data – Computers via photopin (license)

 


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How to start a successful blog in Kenya

How to start a successful blog in Kenya

So, when you first start blogging, you probably think that the experience will be the easiest task you will ever execute in your life. After all, you only need to do is sit down on a chair, rifle a string of ‘personal’ or deathly witty anecdotes with your trusty friend the keyboard. Sounds easy enough right? Blogging is not easy. It requires persistence, consistency and a level of creativity that can attract traffic and audiences to your page. Any idiot can start a blog, but the real test lies in creating a successful blog that sizzles and excites. The task of getting followers and readers can be incredibly daunting and tasking, which is why most blogs fail within the first few months.

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So, how do you start a successful blog in Kenya?

Tip no. 1: Content is king

The idea is simple: you must deliver value in your posts. If you write what you know, and work genuinely in an attempt to express yourself and help people, sooner or later, audiences will start to discover your awesomeness. However, sometimes nobody cares what you have to say, and that is the reality. In such instances, conduct your research to find out what people really want; then start from there.

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Tip no. 2 SEO is crucial

Search Engine Optimization refers to the steps taken to affect your blog’s or site’s visibility on a search engine. It is also known as organic or earned results because you do not have to pay to obtain results on search engines such as Google. If people cannot find your blog, you might as well stick to putting down your thoughts in your diary. SEO utilizes tools that tell you which keywords to target so that you can squeeze them all in your titles and your posts, which results in high keyword density. However, keywords are only a fraction of the work. The best way to ensure your blog’s success is to link yourself with bonafide bloggers in your niche, who will then start reverting traffic to your site

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Tip no. 3. Nobody cares about your life

Not anymore. In the beginning, there was an influx of personal blogs that shared personal experiences with readers. The thing is, this strategy has been overdone, and it is quite frankly a little irritating. Unless you are positive that your life is exciting, enough to keep audiences loyal, you need to switch up your strategy. If you are posting articles that people care about, you can do all the wrong things, and your blog will still grow. Listen! Don’t publish what you want to say (about your boring life), post what people want to read.

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Tip no. 4. Images are everything

Blogs are a way to pass the time, and people look to them for entertainment and humor. An easy way to keep audiences coming back is to post GIFs, images, photo posts or infographics to make your blog appealing. After a hard day at work, nobody really wants to read a long, uninteresting post with no images. The sad thing is, humans are unbelievably fickle, but the good news is, humans love pictures! Moreover, there is an endless supply of resources and GIF generators to make your job easy.

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Bearing these tips in mind, you must realize that success will not be realized immediately. However, you will well be on your way if you remember to be creatively useful on whatever topic that you choose to post.


Photo Credits:
(1) Reflecting On Words via photopin (license)
(2) The 3 Keys to Creating Viral Content via photopin (license)
(3) Google SEO Magnifying Glass via photopin (license)
(4) Home, sweet home via photopin (license)
(5) Mercatus Launch Event via photopin (license)
(6) How to Develop Traffic Sources for Your Site via photopin (license)

How to get hosting for under Ksh 1500

How to get hosting for under Ksh 1500

Everybody starts from somewhere. Big corporations were once startups tucked away in a garage. The butterfly was once a caterpillar. With an SME or a small blog, the hosting demands are different from the other big players in the market. In the beginning, the most important thing is the creation and realization of a scalable, efficient and profitable business model.

At the start, people try out so many things. It is a period of learning. However, the learning ought to be relatively inexpensive so as not to deplete the resources setup to grow the business. When all is said and done, there should be no compromise on quality. A good web host ought to be reliable. Another thing, there shouldn’t be hidden costs.

On the part of reliability, an online store ought to be up when the customer desires. It does not make sense to have a website that is down and inaccessible more times than it is up. To the customer (end user) it is frustrating. They will normally look down on your brand after seeing your website producing a 404 Error.

Bitsimba offers a starter package for Ksh 1500. It is a good way to start. The package is incomparable in the market. SSD technology is the new thing in the computing world. Bitsimba is setup with the latest hardware. All this is a bid to provide bumped up site performance on a budget spending.

With the starter package, you will get 10 GB SSD. This is the amount of space to store your website files, databases, emails and more. It is important to know that SSD technology is 300 times faster than other hard-disk technologies. This means your access will be speedily. The allocated bandwidth is 500 GB. This is the amount of data transfer back and forth from the server. Uptime is simply a measure of the times the website is accessible to the Internet. A guarantee of 99.9% up-time is given. Moreover, if you don’t have the website already, there is a free site builder with more than a thousand templates to choose from.

It is a perfect bundle for a startup or a new blogger. It allows small kittens to compete favorably in the same space as other big cats. All for Ksh 1500.

Backups are made ever so often. At Bitsimba, regular backups are done for internal purposes mostly, however you can always request the latest backup if you need it.

Bitsimba rids you of the hustle of hosting so that you can concentrate on the core of the business. For startups and new blogs, the main point of focus is on creating value to the customer. This could take the form of creating new content or building a product. It also involves marketing and making known to potential users, customers or consumers of your offering.

The customer service at Bitsimba is always willing to answer queries that may be related to the topic of web hosting. Your questions about technical issues are most welcome.

 


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