So, when you first start blogging, you probably think that the experience will be the easiest task you will ever execute in your life. After all, you only need to do is sit down on a chair, rifle a string of ‘personal’ or deathly witty anecdotes with your trusty friend the keyboard. Sounds easy enough right? Blogging is not easy. It requires persistence, consistency and a level of creativity that can attract traffic and audiences to your page. Any idiot can start a blog, but the real test lies in creating a successful blog that sizzles and excites. The task of getting followers and readers can be incredibly daunting and tasking, which is why most blogs fail within the first few months.
So, how do you start a successful blog in Kenya?
Tip no. 1: Content is king
The idea is simple: you must deliver value in your posts. If you write what you know, and work genuinely in an attempt to express yourself and help people, sooner or later, audiences will start to discover your awesomeness. However, sometimes nobody cares what you have to say, and that is the reality. In such instances, conduct your research to find out what people really want; then start from there.
Tip no. 2 SEO is crucial
Search Engine Optimization refers to the steps taken to affect your blog’s or site’s visibility on a search engine. It is also known as organic or earned results because you do not have to pay to obtain results on search engines such as Google. If people cannot find your blog, you might as well stick to putting down your thoughts in your diary. SEO utilizes tools that tell you which keywords to target so that you can squeeze them all in your titles and your posts, which results in high keyword density. However, keywords are only a fraction of the work. The best way to ensure your blog’s success is to link yourself with bonafide bloggers in your niche, who will then start reverting traffic to your site
Tip no. 3. Nobody cares about your life
Not anymore. In the beginning, there was an influx of personal blogs that shared personal experiences with readers. The thing is, this strategy has been overdone, and it is quite frankly a little irritating. Unless you are positive that your life is exciting, enough to keep audiences loyal, you need to switch up your strategy. If you are posting articles that people care about, you can do all the wrong things, and your blog will still grow. Listen! Don’t publish what you want to say (about your boring life), post what people want to read.
Tip no. 4. Images are everything
Blogs are a way to pass the time, and people look to them for entertainment and humor. An easy way to keep audiences coming back is to post GIFs, images, photo posts or infographics to make your blog appealing. After a hard day at work, nobody really wants to read a long, uninteresting post with no images. The sad thing is, humans are unbelievably fickle, but the good news is, humans love pictures! Moreover, there is an endless supply of resources and GIF generators to make your job easy.
Bearing these tips in mind, you must realize that success will not be realized immediately. However, you will well be on your way if you remember to be creatively useful on whatever topic that you choose to post.
Photo Credits:
(1) Reflecting On Words via photopin (license)
(2) The 3 Keys to Creating Viral Content via photopin (license)
(3) Google SEO Magnifying Glass via photopin (license)
(4) Home, sweet home via photopin (license)
(5) Mercatus Launch Event via photopin (license)
(6) How to Develop Traffic Sources for Your Site via photopin (license)
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