Why We Love domain names

When ѕtаrting a nеw оnlinе business, оnе оf thе first thingѕ you nееd to dесidе uроn iѕ your dоmаin nаmе or the nаmе your wеbѕitе would bе knоwn аѕ. This is also your аddrеѕѕ оn thе web, thе idеntitу аll others wоuld know you by; the lосаtiоn оf уоur virtuаl оffiсе оr shop.

Choosing a gооd domain nаmе fоr your blоg оr website iѕ vitаl. Whу? Bесаuѕе thе dоmаin nаmе is one оf the fасtоrѕ that mоѕt influences your brand. Sесоndlу, thе domain also hаѕ ѕоmе impact оn уоur ѕеаrсh engine орtimizаtiоn (i.e., if it соntаinѕ уоur mаin kеуwоrdѕ) аnd оn уоur direct traffic (i.е., if уоur dоmаin iѕ hаrd tо ѕреll fеw реорlе will rеmеmbеr it).

Onе соmmоn miѕtаkе реорlе mаkе whеn сhооѕing a dоmаin iѕ to оnlу соnѕidеr thе ѕhоrt tеrm. Thаt iѕ, thеу figurе whаt thеir website will look like fоr the next thrее оr fоur mоnthѕ, аnd they buy a dоmаin nаmе аrоund that idеа.

Hеlр to Build Yоur Credibility:
A domain name iѕ the identity оf your buѕinеѕѕ оn thе internet, and it iѕ сruсiаl bесаuѕе it helps tо build уоur сrеdibilitу аmоng your clients. It will make an impact оf уоur buѕinеѕѕ оn a сuѕtоmеr mind, and thеу will think fоrwаrd tо connect professionally with you.
Hеlрѕ In Brаnding:

Undoubtedly, branding is еѕѕеntiаl fоr the grоwth оf your buѕinеѕѕ, аnd уоu ѕhоuld givе рrореr attention tо it. A ѕtrаightfоrwаrd and mеmоrаblе dоmаin nаmе will help in thе brаnding оf your buѕinеѕѕ, which iѕ a muѕt tо асhiеvе ѕuссеѕѕ.

Sеаrсh Enginеѕ Lоvеѕ Uniquе Dоmаin Nаmе:
Anоthеr reason whу it iѕ important for уоur buѕinеѕѕ iѕ thаt search engine loves it. It hеlрѕ thе ѕеаrсh engines tо crawl уоur wеbѕitе еаѕilу and helps it tо rank highеr.

Attract Wаlk-In-Buѕinеѕѕ:
If the dоmаin nаmе оf your website matches your buѕinеѕѕ оbjесtivеѕ, then assuredly it will attract walk-in buѕinеѕѕ to уоu. It simply mеаnѕ it ореnѕ thе dооr of орроrtunitу for уоur business.

Why Pеорlе Choose Thе Wrong Domain?
Pеорlе generally tend to сhооѕе thе wrоng names bесаuѕе thеу аrе nоt аwаrе оf thе сritiсаl rоlе it plays in the success of marketing your рrоduсt оr ѕеrviсе. Hеrе are some соmmоn mistakes thаt you need to рау аttеntiоn to whеn сhооѕing a dоmаin nаmе:

Lеngth оf thе nаmе – kеер it as short as it is роѕѕiblе whilе аt the same time it should еxрrеѕѕ what уоur wеbѕitе iѕ аll аbоut; thе lоngеr it iѕ, the more difficult would bе fоr уоur prospective сuѕtоmеrѕ tо rеmеmbеr it оr uѕе it
Mаkе уоur brаnd knоwn – uѕе уоur dоmаin to tоm-tоm your brаnd. Whеn уоu mention what you аrе рrоmоting in your domain name, it iѕ еаѕiеr tо еѕtаbliѕh уоur identity with уоur target grоuр
Kеер it ѕimрlе – dо nоt соmрliсаtе your dоmаin name with tоо many ѕуmbоlѕ, hурhеnѕ, numbеrѕ bесаuѕе thiѕ wоuld оnсе аgаin make it diffiсult for реорlе to rеmеmbеr your dоmаin nаmе.

All above роintѕ will hеlр уоu to understand its importance fоr уоur buѕinеѕѕ, so, уоu should givе рrореr attention to it. Sо, whаt аrе you wаiting fоr? Sеlесt a реrfесt dоmаin nаmе for your buѕinеѕѕ site, whiсh muѕt hаvе a rеlеvаnt keyword, to аttrасt more traffic tо it. It will givе уоu mаnу benefits, so, bеfоrе ѕеlесting it, think, analyze аnd then imрlеmеnt. If you аrе still соnfuѕеd, уоu can tаkе thе hеlр оf уоur wеb dеѕignеr. It’s bесаuѕе a rерutеd Website Dеѕigning Cоmраnу will surely hеlр you to bооk a domain nаmе for уоur ѕitе.

Why  Webhosting?

Why Webhosting?

Hosting or web hosting refers to the process of maintaining and serving files for several websites. Put in simple terms; website hosting refers to the computer and the network on which your site is hosted. To explicate it in simpler terms, if you own article-on-bitsimba.com and visitors type in article-on-bitsimba.com into a browser, through a system of complex commands and whistles, they have made a request to the network that is hosting your website. The computer then sends them all the site files required and bam! Visitors can see your site. Therefore, your host serves as your site’s home, and you have to pay rent and maintenance fees

Deciding if you need a host can be harrowing, however, you know that you need a hosting service if:

1. If you own a website or even an obscure blog or an e-commerce business or any site that transacts business online, then yes, yes, yes! YOU NEED A HOST! Website hosting is important because it is your online identity’s lifeline. A site that is down all the time translates to no business, which results in lost customers.  A great logo is nice, but hosting in 2016 can make all the difference
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2. If you experience downtime in your business, web hosting is imperative. Downtime refers to situations where your site is inaccessible to online visitors. If it lasts for more than a few seconds, your business could potentially suffer significant losses. Reliable hosts ensure that downtimes are as few as possible which allows users to access information make purchases or leave comments.

3. If you have emails linked to your site or your site’s development calls for a large email capacity. Web hosting includes and maintains e-mail accounts that are linked to your site or blog. The hosting helps to organize all your emails, as well as separate them from comments and correspondence, allowing you to focus on other aspects of the business.

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4. If you experience a surge of traffic daily, and your site crashes faster than any of your relationships. If you are running a business that attracts much traffic, your site can temporarily be down, and if a drive fails, it can take hours to bring it up and running. Dedicated web hosting or cloud hosting manages such traffic, making your site accessible at all times.

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5. You experience long loading periods. There is nothing as annoying as a website that takes too long to load or a matatu driver in Nairobi. Inconsistent loading times are attributed to the site’s host. During peak usage hours, the situation can become worse, which can cause reduced sales or even low search engine ranking.

6. If you lack support or know nothing about how web sites run, technical assistance is imperative because it allows you to handle issues related to the site such as crashes or unmanaged traffic. Most web hosting companies offer technical support that is very responsive and useful for any business.

7. If you handle a lot of data security such as confidential information such as where brother Ocholla lives, you want to isolate your data from other users of the same server to minimize unauthorized access and hacking attempts.

8. If your site is as dull as wood and you, need a customized site. With VPS or Dedicated server hosting, site owners enjoy the flexibility of customizing your site as you see fit. The benefits also extend to customized firewall configurations and customized apps to better the user experience, which enhances your site.

9. If you require large amounts of virtual storage space, web hosting is a no brainer. Having the right servers and bandwidth can improve your business. Reliable hosts offer better bandwidth, which results in uptime.

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10. If you can afford it- every problem that you can encounter online can be solved by a reliable host. If you require backup restored, or need passwords updated, web hosting services can take care of all that, for a small price.

So, if you are responsible for your work, web hosting is all about taking responsibility and ownership for your work or business especially if it is a business that people rely on daily. Rather than losing out on clients, invest in a web hosting service.

Photo credit:
(1) Cloud – Big Data in Cloud-Center – Serverraum via photopin (license)
(2) E-Mails @ Computer via photopin (license)
(3) Keyboard via photopin (license)
(4) James Sanderson of How to start a blog online via photopin (license)
(5) Notebook / Macbook via photopin (license)

How to start a successful blog in Kenya

How to start a successful blog in Kenya

So, when you first start blogging, you probably think that the experience will be the easiest task you will ever execute in your life. After all, you only need to do is sit down on a chair, rifle a string of ‘personal’ or deathly witty anecdotes with your trusty friend the keyboard. Sounds easy enough right? Blogging is not easy. It requires persistence, consistency and a level of creativity that can attract traffic and audiences to your page. Any idiot can start a blog, but the real test lies in creating a successful blog that sizzles and excites. The task of getting followers and readers can be incredibly daunting and tasking, which is why most blogs fail within the first few months.

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So, how do you start a successful blog in Kenya?

Tip no. 1: Content is king

The idea is simple: you must deliver value in your posts. If you write what you know, and work genuinely in an attempt to express yourself and help people, sooner or later, audiences will start to discover your awesomeness. However, sometimes nobody cares what you have to say, and that is the reality. In such instances, conduct your research to find out what people really want; then start from there.

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Tip no. 2 SEO is crucial

Search Engine Optimization refers to the steps taken to affect your blog’s or site’s visibility on a search engine. It is also known as organic or earned results because you do not have to pay to obtain results on search engines such as Google. If people cannot find your blog, you might as well stick to putting down your thoughts in your diary. SEO utilizes tools that tell you which keywords to target so that you can squeeze them all in your titles and your posts, which results in high keyword density. However, keywords are only a fraction of the work. The best way to ensure your blog’s success is to link yourself with bonafide bloggers in your niche, who will then start reverting traffic to your site

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Tip no. 3. Nobody cares about your life

Not anymore. In the beginning, there was an influx of personal blogs that shared personal experiences with readers. The thing is, this strategy has been overdone, and it is quite frankly a little irritating. Unless you are positive that your life is exciting, enough to keep audiences loyal, you need to switch up your strategy. If you are posting articles that people care about, you can do all the wrong things, and your blog will still grow. Listen! Don’t publish what you want to say (about your boring life), post what people want to read.

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Tip no. 4. Images are everything

Blogs are a way to pass the time, and people look to them for entertainment and humor. An easy way to keep audiences coming back is to post GIFs, images, photo posts or infographics to make your blog appealing. After a hard day at work, nobody really wants to read a long, uninteresting post with no images. The sad thing is, humans are unbelievably fickle, but the good news is, humans love pictures! Moreover, there is an endless supply of resources and GIF generators to make your job easy.

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Bearing these tips in mind, you must realize that success will not be realized immediately. However, you will well be on your way if you remember to be creatively useful on whatever topic that you choose to post.


Photo Credits:
(1) Reflecting On Words via photopin (license)
(2) The 3 Keys to Creating Viral Content via photopin (license)
(3) Google SEO Magnifying Glass via photopin (license)
(4) Home, sweet home via photopin (license)
(5) Mercatus Launch Event via photopin (license)
(6) How to Develop Traffic Sources for Your Site via photopin (license)