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Images Are Usually More Than Half the Page Weight

By Otieno MbathaMay 4, 2026Performance
Image optimisation basics: reducing page weight.

I remember being woken up at 3:00 AM by a server alert that felt like a punch to the gut. I opened my laptop, expecting a sophisticated DDoS attack or a database corruption, but instead, I found a client’s site …

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Escape on Output, Not on Input

By Otieno MbathaMay 4, 2026Security
Preventing cross site scripting via output escaping.

I still remember the 3:00 AM page from a client back when I was running my own hosting outfit. It wasn’t some sophisticated, state-sponsored cyberattack that brought their site to its knees; it was a basic, preventable case of cross …

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Reduce Repeated Queries Between Page Loads

By Otieno MbathaApril 28, 2026WordPress
Improve speed with object caching in WordPress.

I remember sitting in my home office at 3:00 AM, staring at a server monitor that looked like a heart rate monitor during a cardiac arrest. The client had just upgraded to a massive, expensive VPS, yet the site was …

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Purge Selectively or Lose the Whole Benefit

By Otieno MbathaApril 27, 2026Performance
Purging CDN cache correctly to save benefits.

I’ve spent enough years in server rooms and late-night troubleshooting sessions to know that most people treat content delivery networks like some kind of magic black box. They think if they hit a button in a dashboard, everything will magically …

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An Alias That Cannot Live at the Root of a Domain

By Otieno MbathaApril 27, 2026Hosting Basics
Diagram showing cname records explained.

I still remember being woken up at 3:00 AM by a frantic client whose entire e-commerce storefront had vanished into thin air. It wasn’t a massive server failure or a sophisticated DDoS attack; it was a single, misplaced entry in …

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Never Build a Query by Gluing Strings Together

By Otieno MbathaApril 27, 2026Security
SQL injection and prevention via query building.

I still remember the 3:00 AM page from my old hosting days—the kind that makes your stomach drop before you even open your laptop. I sat there in the dark, staring at a terminal window while a client’s entire customer …

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Exact Match Domains Stopped Being a Shortcut Years Ago

By Otieno MbathaApril 27, 2026Domains
brandable versus exact match domains comparison

I remember a client from my hosting days who spent three months obsessing over whether to go with brandable versus exact match domains for his new niche site. He was convinced that if he didn’t secure “best-cheap-hosting-deals.com,” he’d be invisible …

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A Low Hit Ratio Means the Cdn Is Just Another Hop

By Otieno MbathaApril 26, 2026Performance
Low cdn cache hit ratio diagram.

I remember being woken up at 3:00 AM by a frantic client during my hosting days, convinced their server was under a massive DDoS attack because their site felt sluggish. We spent two hours digging through logs and checking CPU …

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One Points at Ipv4, the Other at Ipv6

By Otieno MbathaApril 25, 2026Hosting Basics
Diagram showing a records and aaaa records.

I still remember being woken up at 3:00 AM during my hosting days because a client’s site was “unreachable,” even though their server was clearly humming along just fine. They had spent a fortune on high-end load balancers and fancy …

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Age Alone Does Nothing Without History Behind It

By Otieno MbathaApril 25, 2026Domains
Understanding domain age and its real value.

I’ve spent enough years cleaning up digital messes to know when someone is selling you a load of rubbish. I recently sat through a discovery call with a client who was convinced they needed to drop five figures on an …

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